Instead of having your profile read like an online resume, make it about how you can help a specific, targeted audience of customers and clients achieve their goals by utilizing your service or product.

Answer these questions in the summary section: How is what I’m sharing here going to help my ideal client or customer solve his or her biggest problem? How is what I’m writing right now going to help my ideal client make more money, save time, and solve core challenges I know he or she faces?

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